the part school skipped
Learn what the syllabus left out.
Self-paced courses in AI video, behavioral marketing, AI workflows and creative direction. Taught by a working creative director.
Four tracks. Each starts at $79.
AI Video Production
Direct AI video like a real production: briefs, shot lists, consistent characters, a finished ad.
Starter $79. Certificate $595.
why they didn't buy
Behavioral Marketing
Find why a page isn't converting and fix it with tested levers.
Starter $79. Certificate $495. Opening soon.
AI Workflow Systems
Build a multi-step content pipeline you can run every week.
Course $149. Opening soon.
Creative Direction for the AI Era
Write the brief, judge the output, give critique that makes AI work good.
Course $195. Opening soon.
Taught by someone who still does the work.
Jeff Schenck trained at the Academy of Art and spent 15+ years as a creative director on sets, in studios and in the C-suite as a fractional CMO. Every course is built from work he ships for clients.
no theory you can't use Monday
Watch
Short lessons, 5 to 12 minutes. On your schedule, on any screen.
Make
Every module ends with something real: a shot list, an audit, a spot.
Prove
Pass the capstone and earn a verifiable certificate and a badge for LinkedIn.
Certificates you earn with a portfolio piece.
No multiple-choice diplomas. Each certificate is awarded for a finished capstone, scored against a published rubric.
This certifies that
[Student Name]
completed a scored capstone and earned the
Certified AI Video Ad Director
Instructor