Unsyllabus
AI Video Production track

AI Video Fundamentals for Marketers

Go from prompting to directing, and finish with your first 15-second spot.

8 lessons, about 85 minutes Self-paced, watch on any screen Completion badge, counts toward the certificate
Trailer 1920x1080, 60 seconds. Jeff on camera, then the finished student spot.
$79Enrollment opens soon. 14-day refund window.
Get notified at launch

You finish with a spot, not a set of notes.

One concept, a five-shot list, consistent characters, a cut with sound and captions. Ready for your portfolio.

directed, not generated

Five frames 1080x1920. Stills from a sample student spot, same character in every frame.

Eight lessons, about 85 minutes.

  1. Why AI video needs a director

    6 min

    The gap between prompting and directing, and what you will make by the end.

    Download: course workbook

  2. Think like a director

    10 min

    One audience, one idea, one feeling. Writing the one-sentence spot.

    Download: one-line concept template

  3. From brief to shot list

    12 min

    A five-shot structure for 15 seconds: framing, movement, timing.

    Download: shot list template

  4. Direction an AI tool can follow

    12 min

    Shot descriptions as prompts: subject, action, camera, lens, light, mood.

    Download: prompt-as-shot card

  5. Keeping it consistent

    10 min

    Character sheets and reference images so the same person shows up every time.

    Download: mini character sheet

  6. Generating your shots

    12 min

    A walkthrough in the current tool: takes, selects, fixing bad shots.

    Download: take log

  7. Assembling the spot

    12 min

    Rough cut, pacing, a sound bed, captions and aspect ratios per platform.

    Download: edit checklist

  8. Reviewing like a pro

    8 min

    A critique rubric, what to fix first, and where to go next.

    Download: review rubric

Ends with a 10-question quiz and one assignment: your 15-second spot plus its shot list.

Start here. Your $79 counts toward the certificate.

You are hereAI Video Fundamentals$79
NextThe Character and Continuity System$149
CertificateCertified AI Video Ad Director$595, includes both

Questions

Do I need video experience?

No. If you can write a brief, you can direct this. Lesson 6 walks through the tool step by step.

Which AI video tool do you use?

The current best one, shown in the tool lab. That lesson is replaced when tools change; the directing method stays the same.

What if it isn't for me?

Full refund within 14 days.

Get notified at launch